When performing price tests, it’s best to select prices that are somewhat close together:
Once a price test ends, if you notice the lowest price point yielded the highest “Average Profit Per View”, you may want to run another test decreasing the price points lower (such as $50, $49 $48 in the next test), after receiving results like this:
However, if you notice the highest price point tested yielded the highest “Average Profit Per View”, you may want to run another test increasing the price points even higher (such as $50, $51, $52 in the next test), after receiving results like this:
